Next to not catching a fish after a tough day on the water, breaking your fishing rod may be the proverbial salt in the wound. G. Loomis’ continued effort to provide anglers service long after the sale, G. Loomis announced updates to its warranty program to include a ‘Born On’ serial number on all new rods, along with a more straightforward rod return process for the G. Loomis Xpeditor Program.

When an angler purchases a new rod, the attached hangtag will provide all the needed information to register the rod and activate the warranty. As G. Loomis has always done in its nearly 30-years of manufacturing performance fishing tools, they will either repair or replace when a rod breaks due to workmanship or material non-conformance. Complete details on the limited lifetime warranty, how to register the rod, initiate a claim, and how to ship the rod can be found at

G. Loomis’ designed the no questions asked Xpeditor Program to get anglers back on the water fast. For more information or to start your warranty / Xpeditor process, please visit at: or call us at USA: 1-877-577-0600 | Canada: 1-866-491-5229